Do All Estate Agents Just Put Your House on Rightmove?

Do all estate agents just put your house on Rightmove?

Over the last few months, only 44% of our viewings have come from Rightmove.

Which means 56% haven’t, and we think that matters.

Because one of the things we hear all the time is:

“Don’t all estate agents basically do the same thing? Put the house on Rightmove and wait?”

Some do, we don’t.

Rightmove is important, of course it is. But putting a house online is not the same as selling it.

A few photographs, a floorplan and a Rightmove listing is just part of the job, not the whole strategy.

The rest of our recent viewings have come through our database, social media, direct contact with buyers, our own marketing and people we have actively introduced to homes.

That is how we believe estate agency should work - proper old fashioned property match making!

We don’t want to wait for the buyer to find the house. We want to serve the house up on the most irresistible platter to ensure we find the right buyer, who is willing to pay the best price.

That means thinking properly about who is most likely to buy it, how it should be positioned, what will make somebody stop and look at it and where else those buyers might be.

This matters particularly when selling a unique home.

The right buyer might not be searching the exact postcode.

They might not have the exact price bracket saved.

They might not even know they want that type of house... until we suggest it.

Simply uploading a property to Rightmove and hoping for the best feels like lazy estate agency to us.

Families instruct us because they want to move. The job is not to get their house onto a property portal, the job is to sell it.

"My house is on Rightmove but isn’t selling. What should I do?"

Ask your estate agent one very simple question:

What are you actually doing to find me a buyer?

Not where is it advertised.

Not how many Rightmove views has it had.

What are they actively doing?

Who have they spoken to?

Which buyers have they contacted?

How are they getting the property in front of people who may not otherwise find it?

Because there is a big difference between waiting for enquiries and creating them.

At Pittaway Thompson, our mission is to change what people think it means to be an estate agent in South Warwickshire.

For us, that means more consideration, more care and more creativity...

And a lot less sitting around waiting for Rightmove to do the job for us.

If you have a unique home in Kenilworth, Warwick, Leamington Spa or any of the villages surrounding in South Warwickshire that isn’t selling, or you’re thinking about coming to market, talk to us about how we would approach it differently... Contact us for a conversation

More reading...

How to Choose the Best Estate Agent in Kenilworth & Warwickshire

Why Homeowners Across Warwickshire Choose Pittaway Thompson