Mr & Mrs B – a complete turnaround after months with no interest…

Asking Price: £1,000,000
Price Achieved: £985,000
Time on Market: 1 month
Time to go through: 2.5 months

Mr & Mrs B approached us after what had been a deeply frustrating experience with their previous agent. Despite being on the market for six months, they had not received a single viewing, leaving them understandably disheartened and questioning both the pricing and the overall strategy.

When we first met, the focus wasn’t on rushing to market, but on understanding their journey. We spent time talking through what had happened, how the experience had made them feel, and what they truly wanted from an agent moving forward. It became clear that their home, full of character and personality, had not been showcased in a way that reflected its true appeal. They felt the previous marketing lacked the energy and creativity needed to bring the property to life and connect with the right buyers.

As with many clients in a similar position, there was also some initial hesitation around our fee. Having already been through a difficult experience, they wanted to be sure they were making the right decision. We were open in explaining exactly what we would do differently, how we would position the property, and ultimately how our approach was designed to deliver a stronger result, not just a quicker sale.

During our conversations, we discussed in detail what Mr & Mrs B would be happy to achieve from the sale, and together agreed that £950,000 was the figure that would make the move worthwhile for them. From there, we worked collaboratively to shape a strategy that would give them the very best opportunity of exceeding that figure and ensuring their home was positioned as strongly as possible within the market.

Although the previous agent had also marketed the property at £1,000,000, we felt that with a completely fresh launch, improved presentation and a far more considered marketing campaign, this was absolutely a figure we could confidently achieve.

The change in momentum was immediate. Within just three weeks of going live, we generated strong interest and secured two offers; something that had previously felt completely out of reach. With competitive interest in place, we were able to negotiate confidently and ultimately agreed a sale at £985,000—£35,000 above what Mr & Mrs B had originally hoped to achieve.

However, our role didn’t stop there.

Mr & Mrs B asked for our support with their onward purchase, trusting us to help them navigate the next stage of their move. Through careful negotiation and a proactive approach, we were able to secure a further £15,000 off their purchase, bringing their overall position to £1,000,000, perfectly aligning with our original asking price.

In the end, not only did we exceed their expectations on price, but the additional value we created more than justified the initial concern around fees, effectively paying for ourselves and ensuring Mr & Mrs B walked away in a significantly stronger financial position.

“After being thoroughly disappointed with our previous agent, working with Pittaway Thompson was a real game changer. Their professionalism, attention to detail and unique approach to marketing made all the difference. While their fees may be slightly higher than some, it is absolutely worth it for the results they achieve. We would highly recommend them.”