Mr R – a fresh approach after 18 months on the market…

Asking Price: £600,000
Price Achieved: £615,000
Time on Market: 3 months and 4 days
Time to go through: 6 weeks

Mr R had been trying to sell his home for quite some time, having spent around 18 months on the market with another agent without receiving any offers. Although he knew a number of well-regarded agents locally and had initially chosen one he felt suited the area, the lack of progress understandably became frustrating.

While initially brand loyal and reluctant to make a change, Mr R had received 13 of our Market Update letters, which are rich with advice and up to date with the current market conditions. Curiosity eventually led him to invite us over for a conversation—keen to hear a different perspective. What started as an informal chat quickly highlighted that a fresh approach could make all the difference.

From the outset, we focused on identifying the right buyer and tailoring the marketing accordingly. By presenting high-quality, thoughtfully designed marketing material, Mr R was immediately impressed—so much so that he made the decision there and then to switch agents. We worked closely with him to refine every detail, taking the time to photograph the property at different points in the day and even assisting with staging to ensure it was presented at its very best.

As the property was being run as an Airbnb, it was also important that the sale process worked around paying guests. Viewings were carefully managed to fit alongside bookings, ensuring minimal disruption and allowing Mr R to continue benefiting from the additional income throughout the selling process.

The impact was immediate. With a clear strategy and targeted approach, we were able to secure a buyer quickly—transforming what had previously been a long and frustrating process into a smooth and successful sale, achieving over £15,000 over the asking price.

“I had my property on the market for a considerable time with another agent and received no offers. After meeting the team, I was immediately impressed with their marketing and approach. They listened, adapted, and presented the house beautifully. Needless to say, it worked—they sold my house very quickly and made it a great experience. I only wish I had responded to their marketing letters sooner.”